What is successful brand development? Successful brand development really comes down to one thing, creating a sensorial experience. Does your design make the consumer emotionally feel the product? Does your design make the consumer taste the product, desire the product enough to want to buy the product? Theses are the questions you really need to ask yourself when looking at your brand.
EVERYTHING and everyone is a product that is branded from the coffee you drink to the logo on your accountant’s business card. A brand is not just a logo, it’s a story, an emotional experience that connects you with other like minded individuals. Look around you and you will see everything is branded and the choices you make are because of these subconscious emotional feeling these brands communicate. What it really comes down to is the story these brands tell and how you connect with these brands to build a relationship based on trust and loyalty in return for an experience.
What story is your brand telling? Does your current brand tell your story, does it communicate your dream, are you achieving your goals? If not what are you going to do about it to take your business (brand) to the next level?
I welcome you to share your philosophy on Brand Development.